Professor Kevin Dutton is an internationally recognized psychologist, bestselling author, and a leading authority on persuasion, social influence, and high-performance cognition. His academic career spans over 20 years at the Universities of Oxford and Cambridge, where he has conducted groundbreaking research into the psychology of decision-making, the role of psychopathy in leadership, and the science of influence. His work has been widely applied in corporate leadership, elite sports, and military strategy, making him a highly sought-after speaker and consultant.
Kevin’s expertise in persuasion is best captured in his pioneering SPICE model—Simplicity, Perceived Self-Interest, Incongruity, Confidence, and Empathy—which defines the key components of extreme persuasion. His research has drawn interest from intelligence agencies, top-tier executives, and high-performing teams, all eager to leverage the power of psychological influence.
In addition to his academic career, Kevin is a best-selling author, with critically acclaimed works including Flipnosis – The Art of Split-Second Persuasion, which delves into the psychology behind persuasion, and The Wisdom of Psychopaths, an eye-opening exploration of how controlled psychopathic traits can drive success in fields such as business, medicine, and the military.
Expanding on these insights, Kevin co-authored The Good Psychopath’s Guide to Success with former SAS sergeant Andy McNab, providing practical techniques for harnessing mental resilience, strategic thinking, and fearless decision-making. His latest research continues to push the boundaries of elite cognition and mental toughness, exploring the factors that define world-class performers in business, sports, and high-pressure professions.
Beyond writing and academia, Kevin Dutton is a dynamic media personality and the co-host of Psycho Schizo Espresso, a popular podcast with Iron Maiden’s Bruce Dickinson. He is also the co-founder of Oxford Elite Performance (OEP), an organization dedicated to optimizing human potential in corporate, military, and athletic fields. His upcoming South North Adventure challenge, a groundbreaking 1,500-mile endurance mission, further underscores his commitment to pushing the limits of human performance.
As a keynote speaker, Kevin offers a captivating mix of science, storytelling, and real-world application. His presentations provide audiences with actionable strategies on how to enhance leadership, master influence, develop resilience, and thrive under pressure. Whether addressing global business leaders, elite athletes, or military professionals, Kevin’s insights equip individuals with the mental tools to excel in any high-stakes environment.