Toni Lähde

Toni Lähde is one of Finland's best-known and most sought-after brand and marketing strategists and advisors. Over a long career he has worked with the world's largest brands and the hungriest growth companies. Toni is also known as the sharp-eyed advisor on the hugely popular Diili program.

Toni has been the leading figure at the creative agency he founded around 20 years ago, doing effective brand and marketing work for the world's most desirable brands and competing against the largest advertising, marketing, and communications agencies on international stages.

Thanks to his background and extremely analytical mind, Toni has gained a deep understanding of the interaction between brand and target audience. From a front-row seat he has seen how strong brands create emotions through marketing and stand out from competitors through action. Toni has a unique ability to find from the core of brands a distinctive competitive advantage that target audiences truly want and value—and are willing to pay for.

As a speaker Toni Lähde is entertaining, insightful, and passionate. His mission is to unleash listeners' personal expertise as an enabler of their own success through practical examples, lessons, and purposeful steps. Toni helps audiences identify the strengths and development areas of their own brand marketing and how best to influence target audience perceptions and purchasing behavior going forward.

Toni has received praise as a speaker and workshop facilitator and as a brand advisor who solves problem after problem. He is humorous yet continuously engaging, challenging everyone in the audience to change their way of thinking and thereby inspiring each person to find their own brand story that moves their audience.

His talks are grounded in researched and field-tested knowledge, which he serves on stage in entertaining bite-sized pieces.

Toni's clients have included Microsoft, ZEISS, Nokia, Qualcomm, HMD, Outokumpu, Thermo Fisher Scientific, Polar, Altia/Anora, Stockmann, Pernod Ricard, Naava, Sinebrychoff, Kesko, Battery, and many others.